HYDAC Builds Lead Generation Strategy with HubSpot

HYDAC, a leader in hydraulic systems and equipment, sought to amplify its digital presence and establish its Modofluido platform as a trusted authority in hydraulics, fluid technology, and electronics. Recognizing the need for a robust marketing solution, HYDAC chose HubSpot's Marketing Hub Professional to enhance brand awareness and generate quality leads. Collaborating with HubSpot Solution Partner, Digital Dictionary, HYDAC embarked on a comprehensive content strategy centered around delivering valuable insights and expertise to its target audience.

Modofluido's strategic approach involved creating eight thematic campaigns, incorporating 156 blog articles and 20 downloadable assets. This content was carefully designed to address the challenges and needs identified within defined buyer personas, ensuring relevance and engagement. By leveraging HubSpot's suite of tools, HYDAC effectively scaled its lead generation efforts and nurtured potential customers through personalized communication based on data captured at various conversion points.

The impact of HYDAC's content strategy was significant. A survey conducted by Università Cattolica del Sacro Cuore revealed that 33% of respondents were aware of the Modofluido community, underscoring the increased brand recognition achieved through HubSpot. Furthermore, the survey indicated a strong Net Promoter Score (NPS) of 8.2 for the topics covered, reflecting the value and appreciation of Modofluido's content among industry professionals, particularly those in managerial roles.

HYDAC also implemented a conversational marketing strategy using Guido, a chatbot designed to provide 24/7 customer support. Guido engaged users through personalized content recommendations and expert advice, resulting in over 301 conversations and a 63% success rate. The chatbot also generated 21 BOFU (Bottom of Funnel) leads, demonstrating its effectiveness in converting prospects into customers.

Value Results:

• 100% increase in website traffic

• 100% increase in lead generation

• 108,000 website sessions generated

• 681 new leads acquired

• 33% brand awareness increase