Wayflyer's 900% Growth Fueled by HubSpot CRM

Wayflyer Achieves Unicorn Status with HubSpot's CRM Platform

CRM Platform

April 11, 2025

3

min read

Wayflyer, a pioneering provider of flexible funding and actionable insights for eCommerce businesses, experienced exponential growth, soaring 900% in a single year and achieving unicorn status. This impressive feat was powered by the HubSpot CRM Platform, which became the central nervous system for Wayflyer's customer interactions.

Before HubSpot, Wayflyer recognized the importance of customer relationships and sought a CRM solution that could scale with its ambitions. The HubSpot CRM Platform emerged as the clear choice, offering an affordable and user-friendly entry point for a young, rapidly evolving company. Its ability to scale seamlessly, integrating sales and marketing efforts on a single platform, proved invaluable.

With HubSpot, Wayflyer's global sales team leverages the platform for prospecting and deal management, while the marketing team orchestrates email campaigns, lead capture forms, and nurturing sequences. The customer service team uses it to monitor customer tickets and deliver live chat support, all through a unified inbox.

The results speak volumes: Wayflyer achieved 900% growth in one year and secured $230 million in funding, becoming Ireland's sixth tech unicorn. Customer satisfaction remained exceptionally high, with 98% of customers willing to recommend Wayflyer. This success showcases the transformative power of HubSpot in driving growth and fostering strong customer relationships.

Value Results:

  • 900% growth in one year

  • Secured $230 million in funding

  • Achieved unicorn status

  • 98% customer recommendation rate

  • Improved team collaboration and customer experience