UNTOLD Transforms Customer Engagement with HubSpot

UNTOLD, the globally recognized music festival brand, partnered with Mediaposte Martech and HubSpot to revolutionize its audience management across multiple international events, including UNTOLD, Neversea, Massif, and UNTOLD Dubai. Facing the challenge of managing vast amounts of customer data, UNTOLD sought a unified solution to streamline ticket sales, enhance marketing strategies, and improve overall customer engagement.

By integrating HubSpot CRM, UNTOLD centralized hundreds of thousands of customer data points, creating a 360-degree view of customer interactions and preferences. This comprehensive approach allowed UNTOLD to personalize communications and target marketing campaigns more effectively. The implementation of Marketing Hub, Sales Hub, and Service Hub facilitated seamless data flow and automation across various festival editions, ensuring consistent and high-quality customer service.

The collaboration with Mediaposte Martech enabled UNTOLD to efficiently cross-reference ticket sales data, automate sales processes, and manage customer queries across all festivals. This strategic integration not only streamlined operations but also significantly improved data management and elevated customer engagement. The unified ticketing management system simplified post-purchase processes, ensuring a seamless experience for attendees and boosting conversions.

Value Results:

• Unified over 1,000,000 customer profiles, providing a holistic view of audience data.

• Achieved a 360-degree understanding of customer interactions and preferences, enabling personalized marketing.

• Saved over 7,000 hours annually through marketing and sales automation, increasing operational efficiency.

• Enhanced digital marketing efforts, ensuring customer data was centrally accessible for targeted campaigns.

• Improved customer service through unified ticket management and efficient query resolution.