T-Pro drives global growth with HubSpot CRM

T-Pro, a global leader in AI-powered voice solutions for healthcare, was experiencing rapid growth both domestically and internationally. Their cloud-based software for dictation, speech recognition, and transcription was improving efficiency and accuracy in record-keeping, enabling clinicians to focus more on patient care. However, their existing tech stack, comprised of disparate tools like Highrise, Pipedrive, and various marketing agencies, was hindering their ability to scale effectively.

The lack of integration between marketing and sales tools created data silos and made it difficult to track performance across regions, understand customer activities, and optimize communication. Head of Marketing Jade Roseingrave recognized the need for an all-in-one CRM to provide a holistic view of the customer journey and enable automation. After evaluating options like Salesforce, T-Pro chose HubSpot for its comprehensive features, including CMS Hub, Marketing Hub, and Sales Hub.

By implementing HubSpot's full CRM, T-Pro was able to amalgamate marketing and sales data, automate workflows, and gain multi-channel visibility into the customer journey. This allowed them to strengthen their localization strategy, deliver more effective communications to prospects and customers, and improve the efficiency of their marketing and sales teams. HubSpot's reporting and analytics provided valuable insights into regional performance, lead conversion rates, and ROI, enabling data-driven decision-making and faster, better business operations.

Value Results:

• 500% Increase in new website sessions: Achieved through targeted marketing campaigns and improved SEO performance.

• 90% MOM increase in new website sessions from Australia and New Zealand: Driven by a stronger localization strategy and more effective communication.

• 40% Average monthly conversion of leads to deals: Enabled by automated workflows, improved lead tracking, and better alignment between sales and marketing.

• Improved Marketing and Sales Alignment: HubSpot's Smarketing approach helped T-Pro combine marketing and sales efforts more effectively.