Triaster Achieves 650% Leads Increase With HubSpot

Triaster, a leading provider of business process management solutions, sought to aggressively expand its reach and acquire new customers after diversifying its product offerings. Recognizing the limitations of their existing marketing tools, Triaster embarked on a search for a powerful and integrated solution to streamline their efforts. After careful evaluation of several platforms, HubSpot emerged as the clear winner, offering an all-in-one solution with intuitive features and the potential to drive significant growth.

With HubSpot's suite of tools, Triaster revamped its website on the Content Hub, established a blog, created targeted landing pages, and implemented strategic calls-to-action. They also invested time in developing detailed customer personas, enabling them to tailor their content and offers to resonate with specific audience segments. A key focus was on increasing website traffic through SEO and social media strategies, which led to a noticeable increase in visitor numbers. Triaster then shifted its focus to nurturing these visitors into leads and customers, leveraging workflows and targeted content to guide them through the marketing funnel.

The sales team at Triaster embraced HubSpot CRM, utilizing lead scoring to identify and prioritize promising leads. This enabled them to engage in more informed conversations with potential customers, resulting in improved alignment between marketing and sales efforts. By providing valuable content, understanding customer needs, and delivering personalized experiences, Triaster transformed its marketing approach and achieved remarkable results.

Value Results:

• 650% Increase in Leads: Triaster experienced a dramatic surge in lead generation, expanding its customer base and creating new business opportunities.

• 109% Increase in Website Traffic: Triaster significantly boosted its online presence, attracting more potential customers to its website.

• 263% Increase in Organic Traffic: Triaster improved its search engine rankings and attracted more visitors through organic search, reducing reliance on paid advertising.

• £80K Savings on Lead Generation: By transitioning to HubSpot, Triaster eliminated the need for external lead generation services, resulting in substantial cost savings.