Rankmi Achieves HR Leadership with HubSpot

Rankmi, a leading Human Capital Management (HCM) platform in Latin America, sought to amplify its expertise and solidify its position as the foremost HR authority in the region. Recognizing the need to deliver tailored content to diverse audiences across Latin America, Rankmi leveraged HubSpot's Marketing Hub to create and distribute relevant content across the customer journey.

By implementing HubSpot's SEO tools, Rankmi optimized its content strategy for targeted keywords, ensuring that their message resonated with specific HR needs in different countries. The platform's smart content features enabled the creation of country-specific emails, blog posts, and landing pages, delivering personalized user experiences and directing leads to the most relevant resources. The marketing team uses HubSpot CMS to quickly and easily create and duplicate modules and make changes to the website, and they can create and deploy landing pages in less than 5 minutes.

Rankmi also harnessed HubSpot's automation capabilities to streamline their customer journey. Integrations, such as the HubSpot-Zoom integration, allowed them to automatically add webinar attendees to their email list, fostering engagement and nurturing leads effectively. Workflows were designed to engage leads and customers at the right place and time, ensuring a seamless and personalized experience.

The results speak volumes about Rankmi's success with HubSpot. The company experienced significant growth in website traffic and lead generation. Demo requests, a key indicator of MQLs, surged by 35%, with approximately 55% of these requests originating from Rankmi's website. This shift from a primarily prospecting-dependent model to an inbound-driven approach underscores the effectiveness of Rankmi's HubSpot-powered strategy. As Rankmi continues to expand, HubSpot remains an integral part of its growth trajectory, empowering the company to deliver exceptional value to its customers and solidify its position as the HR leader in Latin America.

Value Results:

• Website traffic grew over 882% in 9 months.

• MQLs increased by 35%.

• Landing page creation time reduced to under 5 minutes.

• Inbound channels became more effective than prospecting.