PSB Academy Achieves 10% Lead Increase with HubSpot

PSB Academy, a leading private education institution in Singapore, faced challenges managing a high volume of leads with their previous enterprise resource planning (ERP) system. The ERP lacked marketing automation and provided limited visibility into the lead funnel, hindering effective campaign optimization and sales and marketing alignment. Recognizing the need for a more robust solution, PSB Academy transitioned to HubSpot's full CRM platform.

With HubSpot, PSB Academy gained comprehensive insights into their customer journey, from initial contact to conversion. The platform's powerful integrations with tools like Google Ads, Facebook, and LinkedIn enabled them to track campaigns directly within HubSpot, identifying the most effective channels and keywords. This enhanced visibility allowed for data-driven decisions in marketing budget allocation and campaign optimization.

HubSpot's automation capabilities streamlined lead management, assigning leads to specific salespeople based on predefined criteria and disqualifying unqualified leads automatically. Workflows also automated EDM (Electronic Direct Mail) scheduling and sending, saving time and improving efficiency. This automation significantly reduced the time sales teams spent on initial lead qualification, allowing them to focus on high-potential prospects.

Furthermore, HubSpot fostered improved communication and collaboration between sales and marketing teams. By updating prospect lifecycle stages within HubSpot, sales consultants provided valuable insights to marketing, enabling them to identify campaigns that generated higher-quality leads. This alignment ensured that both teams worked closely together, optimizing the lead nurturing process and improving overall conversion rates.

Value Results:

• 10% increase in paid search leads year-over-year.

• Significantly reduced time spent on data pulling and reporting (less than 1 minute).

• Enhanced campaign optimization through improved lead attribution.

• Streamlined lead management with automated assignment and qualification workflows.

• Improved sales and marketing alignment, leading to better lead nurturing and conversion rates.