Kelly Services drives growth with HubSpot

Kelly Services, a global leader in workforce solutions, faced challenges with disparate marketing systems across five newly developed business units. This decentralized approach hindered cohesive strategies and personalized customer engagement. To address these issues, Kelly Services adopted HubSpot's platform, partnering with New Breed to unify its marketing operations and transform customer relationships from transactional to personalized.

By leveraging HubSpot's Marketing and Content Hub, Kelly Services centralized customer data and streamlined marketing efforts. The platform's automation and personalization tools boosted efficiency, allowing for tailored content delivery and improved customer experiences. Migrating their CRM data to HubSpot and integrating it with Microsoft Dynamics 365 further enhanced workflows and data quality, reducing manual tasks for sales teams.

The implementation of HubSpot led to significant improvements across Kelly Services. The company saw a 32% increase in site traffic, a 26% increase in sessions, and a 60% increase in conversions. These results demonstrate the effectiveness of HubSpot in driving engagement and generating leads. By unifying its marketing and sales efforts, Kelly Services was able to focus on growth, creativity, and innovation, solidifying its position as a leader in the workforce solutions industry.

Value Results:

• 32% increase in site traffic

• 26% increase in sessions

• 60% increase in conversions