Inbox Storage Delivers Customer Growth with HubSpot

Inbox Storage, a Netherlands-based company, revolutionized the self-storage industry by offering a full-service storage solution, picking up and returning customer belongings, which eliminated the need for customers to visit remote storage lockers. As they expanded nationwide, they faced new challenges in marketing and sales, requiring a more sophisticated approach to compete effectively.

Recognizing the limitations of their existing operations software, Inbox Storage sought a comprehensive marketing automation platform to capture and nurture leads online. After careful evaluation, they chose HubSpot's Marketing Hub, Sales Hub, and Service Hub to build a sustainable marketing foundation and organically grow their market position across the country. By creating detailed customer personas and producing valuable content, Inbox Storage established itself as an industry expert.

With HubSpot's tools, Inbox Storage personalized the customer journey by using smart content to tailor website experiences and segment blog posts. They used HubSpot CRM and Sales Hub to manage their sales pipeline and nurture leads with relevant content, including smart sequences for leads with longer conversion times. This refined strategy enabled Inbox Storage to improve lead conversion rates and customer acquisition.

Since adopting HubSpot, Inbox Storage has experienced remarkable growth, including a 300% increase in customers, a 350% increase in leads, and a 290% increase in organic traffic. The company plans to expand its services beyond the Netherlands, leveraging HubSpot to enter new European metropolitan areas and achieve its goal of becoming a leading player in the storage market.

Value Results:

• 300% increase in customers

• 350% increase in leads

• 290% increase in organic traffic