HubSpot CRM Consolidates Tools, Cuts Costs for Agency

Convierte Más, a leading marketing agency serving clients across the US and Latin America, faced challenges managing disparate marketing tools. Their existing systems led to inefficiencies, errors, and escalating costs. To address these issues, they transitioned to HubSpot CRM, consolidating five different tools into a unified platform.

The implementation of HubSpot CRM brought significant improvements across Convierte Más's operations. With a centralized system, they gained a comprehensive view of customer interactions across their consulting, training, and app development service lines. This holistic approach enabled them to nurture clients more effectively, tailoring their services to meet evolving needs. The ability to track customer behavior across all touchpoints allowed for better resource allocation and targeted marketing campaigns.

By streamlining their tech stack, Convierte Más eliminated redundancies and reduced subscription costs by 47%. The integrated HubSpot platform also enhanced customer service, decreasing chat response times by 93% and email resolution times by 95%. The reliability of email delivery improved significantly, with 98% of emails sent as scheduled, ensuring timely communication for critical campaigns and product launches. These improvements collectively boosted customer satisfaction, increasing it from 72% to 83%.

Key value results from the implementation of HubSpot CRM include:

• 47% reduction in marketing tool subscription costs.

• 93% decrease in chat response time.

• 95% decrease in email resolution time.

• 98% of emails delivered as scheduled.

• 35% growth in their newsletter list through improved inbound marketing efforts.