Morehouse College: Engaging Students with AI-Powered Content

Morehouse College, a historically black private liberal arts college, has a legacy of innovation and leadership. To maintain its competitive edge and attract prospective students in an evolving educational landscape, Morehouse embraced a digital transformation strategy leveraging HubSpot's AI-powered Breeze platform.

Facing the challenge of an impending enrollment decline and increased competition, Morehouse sought to establish itself as a thought leader by creating engaging content for prospective students and their families. However, their existing web management system proved cumbersome, hindering their ability to make quick updates and optimize for search engines. Recognizing the need for a more agile and efficient solution, Morehouse turned to HubSpot and its AI capabilities.

By implementing HubSpot's Content Hub and Breeze Copilot, Morehouse streamlined its website migration process, enhanced SEO, and automated content creation. The college consolidated its blogs, developed audience-focused content, and leveraged AI to create authentic social media posts. This transformation not only saved the college thousands of dollars in agency contract hours but also empowered them to create high-quality, targeted content at scale.

The results were significant. Morehouse saw a 30% increase in website page views and a 27% increase in time spent on the site. Parents of prospective students became enthusiastic ambassadors, demonstrating the impact of targeted and timely content. Morehouse College's strategic adoption of AI has positioned them as a forward-thinking institution, ready to navigate the future of education and empower the next generation of leaders.

Value Results:

• 30% increase in website page views

• 27% increase in time on site

• $8,000+ saved in agency contract hours

• Enhanced SEO and organic traffic

• Improved engagement with prospective students and their families