HubSpot CRM drives 90% adoption at Avison Young

Avison Young, a global real estate advisor powered by over 5,000 professionals across 120 markets, sought to enhance client relationships and sales through consolidated information. Facing challenges with disparate CRM systems acquired through business acquisitions, they struggled with incomplete client views, low user adoption rates (23%), and time-consuming manual processes for revenue forecasting.

Recognizing the need for a unified platform aligned with their brand values, Avison Young selected the HubSpot CRM Platform. This strategic decision aimed to consolidate sales, marketing, content, and operations globally. The implementation included HubSpot's Operations Hub Professional, Sales Hub Enterprise, Service Hub Professional, CMS Hub Enterprise, and Marketing Hub Enterprise.

The transition to HubSpot fostered a user-friendly environment, boosting adoption rates to 90% within four months. Brokers gained comprehensive client insights, identifying cross-selling opportunities and strengthening client relationships. Managers benefited from enhanced visibility into sales activities, enabling accurate revenue forecasting directly within HubSpot. This streamlined collaboration among global teams, facilitating knowledge sharing and strategic planning based on data-driven insights.

Ultimately, Avison Young differentiated itself by offering a superior CRM experience, attracting both existing brokers and new recruits. The HubSpot CRM Platform not only improved internal processes but also reinforced Avison Young's commitment to providing exceptional value to its clients worldwide.

Value Results:

• Increased CRM user adoption from 23% to 90% in just four months.

• Consolidated four separate CRM instances into a single, unified platform.

• Tracked 95% of North American revenue and 65% of global revenue within HubSpot.

• Improved revenue forecasting accuracy, eliminating reliance on manual Excel processes.

• Enhanced collaboration and knowledge sharing among global teams.