GfK's Marketing Transformation with HubSpot CMS Hub

GfK, a global leader in AI-powered intelligence and analytics, sought to enhance its marketing capabilities and online presence. The company, serving over 280 Fortune 500 companies, aimed to create personalized, scalable content and streamline marketing processes. Dissatisfied with their existing cross-channel marketing platform due to its complexity and high costs, GfK sought a more intuitive and integrated solution.

GfK chose HubSpot's CMS Hub and Marketing Hub Enterprise to address these challenges. This integration enabled them to manage content, automate marketing processes, and personalize customer experiences efficiently. The implementation of HubSpot allowed GfK to move away from manual adjustments, centralize contact details, and enhance lead management, significantly improving their marketing operations.

The results were transformative. GfK achieved a 600% reduction in website costs by empowering non-technical marketers to update the website without IT assistance. Website engagement also saw a boost, with a 35% increase in average dwell time. Furthermore, infrastructure costs were cut by 400%, and the time required to create new pages was reduced by 50%.

Value Results:

• 600% reduction in website costs

• 35% increase in average website dwell time

• 400% decrease in infrastructure costs

• 50% decrease in time to edit and create pages