Cybereason's Accelerated Growth with HubSpot's Marketing Hub

Cybereason, a leader in endpoint protection, experienced significant growth by leveraging HubSpot's integrated platform. Faced with a complex, multi-touch sales process, Cybereason sought a solution to consolidate its sales and marketing efforts. The existing marketing automation platform lacked the central hub functionality needed for scalability, and the team struggled with managing multiple, non-integrated tools.

HubSpot emerged as the solution, offering a unified platform with seamless integrations. Patrick Shea, VP of Marketing Growth & Operations, emphasized the importance of having a central hub to plug in various tools and expand their go-to-market strategy. The availability of hundreds of app integrations, including Eventbrite, GoToWebinar, and Perfect Audience, proved invaluable for global scaling. This consolidation enabled Cybereason to track campaign performance, measure event effectiveness, and share insights with the sales team promptly.

With HubSpot as the cornerstone of their global marketing efforts, Cybereason successfully ran over 200 roadshows across the United States and Europe. Webinar integrations facilitated lead capture across five different time zones, providing the marketing team with critical performance data. The ability to gather website visitor feedback through polls further enhanced their understanding of audience preferences, informing future website iterations. The ease of use and centralized reporting within HubSpot impressed the team, streamlining campaign-related metrics and empowering marketers to work more efficiently.

According to Devyn LaCamera, Integrated Marketing Manager, HubSpot's intuitive interface allowed for effortless adoption and rollout across the marketing team. The platform serves as both a tool and a teammate, enabling Cybereason to refine its marketing strategies and enhance customer experiences. The ability to quickly implement integrations and see results in less than a week has significantly accelerated their growth trajectory. While currently utilizing the free version, Cybereason plans to upgrade to the paid version to further leverage HubSpot's capabilities.

Value Results:

• Accelerated Growth: HubSpot fueled faster and smarter business development, contributing to a massive customer base growth.

• Improved Efficiency: Centralized all marketing and communication efforts, saving time and energy for the marketing and sales teams.

• Enhanced Lead Generation: Webinar integrations significantly improved lead generation across multiple time zones.

• Data-Driven Decision Making: Enabled tracking of event effectiveness and sharing of information with the sales team in a timely manner.

• Streamlined Website Feedback: Simplified the process of gathering and organizing website visitor feedback for future design iterations.