OTTO Streamlines E-Commerce with Confluent Data Streaming

OTTO, one of Germany's premier online marketplaces, faced the challenge of scaling its systems to accommodate the diverse and growing product lines from thousands of brands, retailers, and partners. Transitioning from a traditional e-commerce provider to a comprehensive e-commerce platform required a robust and flexible architecture capable of handling massive data volumes and integrating seamlessly with existing technologies.

To overcome these challenges, OTTO adopted Confluent Cloud, a fully managed event streaming platform built upon Apache Kafka®. This strategic move enabled OTTO to provide its sellers with easy access to critical data while simultaneously enhancing the online buying experience for customers. By standardizing data streams and improving overall accessibility, OTTO streamlined the onboarding process for new selling partners and significantly reduced operational complexities.

The implementation of Confluent Cloud has yielded impressive results for OTTO. Product data is now processed in as little as 15 minutes, ensuring that customers have access to the most up-to-date information. The platform's scalability allows OTTO to quickly adapt to changing business requirements and onboard new teams with ease. Furthermore, the standardization of data has fostered faster client onboarding and accelerated the development of innovative new features.

By leveraging Confluent Cloud, OTTO has transformed its data infrastructure into a future-proof event exchange platform, positioning the company for continued growth and success in the dynamic e-commerce landscape.

Value Results:

• Accelerated Onboarding: Standardized data streams enable faster and more efficient onboarding of new clients and partners.

• Scalable Platform: Confluent Cloud provides a fully scalable platform that can easily adapt to changing business needs and growing data volumes.

• Real-Time Data Processing: Product data is processed in as little as 15 minutes, ensuring that customers have access to the most up-to-date information.

• Seamless Selling Experience: New brands, retailers, and partners can seamlessly integrate with the OTTO platform, expanding the product offerings available to customers.