Wix Enhances User Experience with New Relic

Wix, a leading cloud-based web development platform, empowers millions globally to establish and manage their online presence. As Wix experienced rapid growth, the engineering team faced the challenge of quickly delivering high-quality apps across diverse industry verticals. To address this, Wix embraced a DevOps culture and transitioned to a microservices architecture.

An essential part of this transformation involved shifting ownership of code in production to the development teams. This required providing developers with access to software performance data. Wix chose New Relic to provide insights into their services. The accessibility and self-service nature of New Relic's data were key to its adoption across development, operations, and business intelligence teams.

With New Relic, Wix gained real-time visibility into application behavior, including front-end performance, exceptions, and errors. Frontend developers leverage browser monitoring to understand application loading stages. The use of New Relic facilitated faster deployments and improved code quality, enabling Wix to release code 80 to 100 times a day.

The success of their enhanced platform was evident during a Super Bowl ad campaign, where New Relic helped with load testing and capacity preparation, ensuring a smooth experience during a massive traffic spike. Aviran Mordo, head of engineering at Wix, emphasized that New Relic has significantly impacted their culture by enabling data-driven decision-making in DevOps practices.

Value Results:

• Accelerated Development: Increased deployment frequency from 60-70 times a day to 80-100 times a day.

• Improved Code Quality: Proactive identification and resolution of performance issues through real-time monitoring.

• Enhanced User Experience: Real-time visibility into application behavior for frontend developers.

• Successful DevOps Adoption: Empowered developers with ownership and data-driven decision-making.

• Scalability and Stability: Ensured platform stability during high-traffic events, such as a Super Bowl ad campaign.